There was an eight year-old who carried his analog and digital toys in a plastic box. The toys bumped around. One summer, he learned to make a cloth pouch – the simple kind, where a rectangle was folded and sewn along two edges.
Next shot: Pouches everywhere, for his Gameboy, for each of his Gameboy cartridges, for LEGOS, for books, for tennis balls, for pretty much everything, in every size, in every shape. He liked the assortment, seriality, and specificity. He liked making them. He liked the challenge.
Fast-forward twenty years: The former eight year-old, now in architecture, carried random objects (e.g. drawings, binders, tools, plants, ice cream). Somehow they were useful in strange combinations. And they were oddly shaped. He usually ended up carrying them in his hands – until he revisited his pouch days.
Established in Los Angeles in late 2010, Otaat is this former eight year-old’s project to intertwine a child-like rigor and naivete with a conceptual, architectural process. Under the creative direction of Albert Chu, Otaat designs and produces limited edition objects steeped in counterintuitive logic. These objects result from two questions we constantly ask:
What if? Why not?
With these underlying hypotheticals, each piece focuses on a seasonless curiosity, strives for essentialist aesthetics, and belies Otaat’s fundamental process-driven practice of conceptual functionality. Otaat’s limited edition objects quietly beg for inventive attention – to detail, configuration, and handling. And post-eureka (!), they function obviously and inevitably.